From Footfall to Follow-Up™

From Footfall to Follow-Up™ - What Nobody Tells You About Therapy Events, Stalls, Sign-Ups & Roller Banner Diplomacy Have you ever arrived at an event full of hope, enthusiasm and enough stock to open a small shop, only to spend the day drinking your body weight in coffee while chatting mainly to the organiser, two fellow stallholders and a gentleman looking for the toilets? If so, this talk is for you. Join Reflexologist and therapist Maria Stubbs for a fun, practical and honest evening exploring what really happens at therapy events, wellbeing fairs, Mind Body Spirit events, school fetes and community shows. Drawing on over 20 years of exhibiting experience (including the mistakes, mishaps, triumphs and occasional roller banner disputes), Maria will share the lessons she wishes someone had told her years ago. This isn't theory. This is real-life experience from someone who has attended countless events, tested what works, discovered what doesn't, and learned how to turn conversations into long-term client relationships. During the evening we'll explore: 👣 Choosing the right events for your goals 👣 How to create a stall that attracts attention without overwhelming visitors 👣 Why most people get event marketing wrong 👣 The importance of helpers, systems and preparation 👣 Making the most of taster sessions 👣 Collecting quality contacts and growing your mailing list 👣 QR codes, competitions and lead generation 👣 The Follow-Up Formula™ 👣 Turning event visitors into long-term clients 👣 Why humour can be one of your most powerful marketing tools 👣 The Fish Tank Principle™ (yes, there will be fish!) 👣 The Yacht Fund™ (you'll understand on the night!) 👣 And of course... Roller Banner Diplomacy™ Expect real stories, honest lessons, plenty of laughs and lots of takeaways. Please note this Expert Talk was presented on 24 August 2026 via Zoom and by purchasing this program, you will receive access to the on demand recording.